Bill Jacobsen

March 15, 2010 | 3 min 25 sec

Bill Jacobsen discusses how he uses Timeline 3D to help tell the story of endangered Chinook salmon in Northern California.




— MacWorld 2010

Bill: OK, I am Bill Jacobsen and I am a community builder for Calling Back the Salmon. Chinook salmon are going extinct in central California and people need to do something to ensure that this does not happen. So, part of that is telling the story of why salmon are going extinct.

What I am trying to use Timeline for is to tell the story from the gold rush up until this point. From the tip of the mountains in the Sierras where they originally lived to the San Francisco Bay when they swim through and go to the ocean every three to six years or so.

And so the story, there are a lot of cumulative effects that have led to the extinction, or close extinction, of Chinook salmon. And Timeline, what I am trying to do with this, is just to be able to tell the whole story from the 1850's to this point and hopefully illustrate how things that we can do, what anyone can do, to help save them.

Elise: What is it about Timeline, you think, that helps you tell that story?

Bill: So the timeline, so the cumulative effects… So it is like, OK well mining began in the 1850's. So when the gold rush took place, we had all these minors totally wiping out water sheds in the Sierra's, literally mowing down with water canons hillsides and all of this debris ended up coming into the San Francisco Bay …so mining had an impact.

Agriculture: Agriculture began with them polluting the rivers and streams.

So salmon disappeared, and what started disappearing with them? Osprey, eagles, otters, bears, plants for ceremonial use for different native peoples. So in a cumulative sense, all of these pieces have led to this near extinction. And what we need to do is look back at things that we can do to restore. Perhaps restoring culture, restoring ceremonies that have taken place.

So Calling Back the Salmon ceremony, when the gold rush began the native people no longer did their annual ceremonies. So after 150 years we have a ceremony from the Mighty People that is now coming back to fruition.

So what I am looking at for Timeline is actually to do more of a dimension. Right now I have got it set up in one timeline, but to be able to look at the dimensions of where from time we are to right now.

Elise: That's great. Thank you

Bill: You are welcome and thank you for Timeline. It is a great visual product and what I have found when I am presenting with it is that even three slices of time conveys so much information real quickly.