Community Spotlight: Ted Kionka

November 17, 2009 | 1 min 36 sec

Whether you are doing trial work or an appeal or even a presentation to a client, what lawyers have to keep in mind is that your primary job is to tell a story.

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Transcript:

COMMUNITY SPOTLIGHT: TED KIONKA

— ORLANDO, FLORIDA

— TED KIONKA
— VISITING PROFESSOR OF LAW
— STETSON UNIVERSITY

My name is Ted Kionka and I practice in southern Illinois primarily although I do work all over the state because I do primarily appellate work and trial consulting.

Whether you are doing trial work or even an appeal or event a presentation to a client or some other group, what lawyers have to keep in mind is that your primary job is to tell a story.

This is how people learn and this is the primary way that people are persuaded, is by putting everything in a story that has a timeline and has a theme and it has human interest in that story.

That is how people learn best. That's how people are persuaded best.

The art of persuasion is the art of creating empathy in other people. Creating empathy for your client or your story and so when you are learning to tell the story, you are learning how to tell a story to create empathy and understanding in your audience.

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